As brand owners compete for consumer attention and retail shelf space, packaging plays an increasingly important role in their products’ success. One of the ways to boost visibility – while adhering to retailers’ needs for easy-to-stock products – has been to design retail ready packaging. Take a look at key factors to consider when choosing this type of packaging.
- Understand the Shelf Space First
Prior to designing retail ready packaging, it’s important to think about the retail space first. In particular, this entails working with retailers to assess:
- Size of allotted shelf space
- Quantity of products that can fit in that space
- Rate of product sale and replenishment
Once these criteria are determined, the design phase can begin.
- Enhance the Consumer Experience
It’s a good idea for retail ready packaging to be:
- Easy to access
- Easy to identify
This means that in addition to looking great, retail ready packaging must make it easy for consumers to remove the product from its packaging containment. Avoiding sharp corners and edges is one way to improve consumer experience.
It also means that it’s important to consider how the retail ready packaging will look on the shelf as products get removed. Think about using this opportunity to ensure key brand messaging is clearly and prominently displayed.
- Think About Sustainability
As sustainability increasingly grows in importance, ensure the retail ready packaging addresses it as well. One way to do this is to reduce packaging material thickness, which decreases production and shipping’s carbon footprint. Another way includes using sustainable products, such as recycled corrugate.
However, it’s a good idea to test that the packaging seal can still hold the products’ weight as material thicknesses are changed.
Bostik manufactures smart, environmentally-friendly packaging adhesives that optimize production lines while enhancing overall package aesthetics. For more information on these packaging adhesives, visit www.bostik.com.
Stay up-to-date with industry news by signing up for our email list!