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June 9, 2017 - Flexible Packaging

How Flexible Packaging Benefits Brand Owners

In a study conducted by the FPA, 83% of brand owners are currently using flexible packaging for their products – a percentage that will only grow in the next few years. Find out how flexible packaging benefits these companies and how it can benefit yours, too.

Increase Sales 

The FPA cites a direct correlation between using flexible packaging and experiencing higher sales. This is due in large part because flexible packaging embraces consumer desires for:

  • Convenience
  • Portability
  • Single-serving sizes

Flexible packaging also uses materials and textures that appeal to consumers, such as matte finish packaging.

Build Brand Loyalty

Additionally, flexible packaging enables companies to manufacture unique designs and shapes to stand out on store shelves. These designs not only appeal to consumers, but they aid in brand recognition.

Flexible packaging also allows for additional functionality, such as straw inserts and resealable zipper closures.

As a result, the FPA reports that consumers become loyal and are more willing to pay extra for products using flexible packaging designs.

flexible packaging

Improve Operations

Furthermore, flexible packaging benefits brand owners by enabling them to improve their operational processes. For example, it enables them to:

  • Lower transportation costs
  • Decrease production costs

As a result, more companies will continue to choose flexible packaging for their products.

Yet it’s important to note that flexible packaging is arguably only as good as the adhesives used in its assembly. For example, Bostik manufactures smart adhesives for flexible packaging applications that can meet even the most stringent customer needs. For more information, call 800-7-BOSTIK, or visit www.bostik.com/us.

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