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How Packaging Companies Embrace What Consumers Care About

SmithersPira cites the global packaging market is predicted to reach $975 billion by 2018. As consumers purchase more packaged goods, they look for ones that resonate with what they care about. Let’s take a take at what those items are and how packaging companies reflect it.

Convenience

Consumer lifestyles have shifted, becoming more “on-the-go” than in the past. As a result, people care about products that are easy to use, convenient and do not impact their ability to multitask. To address this preference, companies offer:

  • Single serve
  • Resealable
  • Ready-to-eat
  • Dosage control

Community

Today’s consumers care about the environment and their impact on it. This means doing their part to reduce energy usage and carbon footprint. To reflect these values, companies offer:

  • Packaging made out of recycled content
  • Environmentally friendly manufacturing processes

Comfort

Even though the modern world has become more connected and fast paced, people still crave and appreciate reminders of a simpler time. To address this, companies:

  • Use matte finish packaging that resembles paper bag material
  • Authentic packaging designs

Additionally, people care about the comfort that safety brings. To this end, companies offer:

  • Tamper-evident packaging

Adhesives play an important role in enabling packaging to embrace what consumers care about. For information on smart adhesives that aid in consumer convenience, sustainability and comfort, call 800-7-BOSTIK.

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