According to Markets and Markets, the stand up pouches market is expected to be worth $33.4 billion by 2020. Offering consumers additional functionality such as fitments and zip closures, they also are gaining popularity among brand owners due to their:
- High barrier properties
- Ability to maintain quality of content
Let’s take a look at trending segments for this market as well as how adhesives make this packaging possible.
Confectionary and Processed Fruits
Confectionary and processed fruits are the segments slated to lead the demand for stand up pouches, fueling its growth the most. This is due to consumer desire for more on-the-go snacking.
While confectionary and processed fruits lead its growth, the beverages segment, particularly sports drinks, leads the market for innovation. Using specially designed dispensing techniques, more and more sports drinks are being sold in stand up pouches. Lightweight and compact, these stand up pouch sport drinks also are designed for easy handling.
Furthermore, the pouch material enables these beverages to have an extended shelf life without the need for refrigeration.
Traditionally sold in cans and trays, wet dog and cat food is now being marketed in stand up pouches. One of the newer markets to embrace the flexible packaging trend, stand up pouches enable:
- Greater sustainability
- Improved shelf presence
- Child-safe packaging
Adhesives Make Stand Up Pouches Possible
Stand up pouch construction is due in large part to the use of adhesives. In addition to joining the pouch materials together, adhesives aid in:
- Strengthening overall pouch structure
- Reducing supply chain damage
- Enhancing pouch aesthetics
- Enabling additional functionality
For more information on smart adhesives for flexible packaging, call 800-7-BOSTIK, or visit www.bostik.com/us.